About 
Our Mission
We help businesses future-proof growth with creative, crisis-resilient marketing through high-impact corporate trainings, workshops and team events.
Our Areas of Expertise
- Marketing strategies to survive and even thrive in a financial crisis
- Protecting brands against low-cost competition in down-tiering markets, with pricing, portfolio and value reframing strategies
- Injecting creativity into problem-solving to drive a culture of disruptive innovation
- Unleashing growth with better branding strategy, business development capabilities, and product launches
- Turbocharging productivity with simplification, time management and strategic thinking
Our Services
We offer a modular approach, tailored to your needs. Options include:
- Disruptive intervention (improv comedy energizer)
- Plenary session (real cases, latest academic findings, trendspotting)
- Interactive Classroom Training (plug-and-play tools and exercises)
- Workshop facilitation on your team’s specific challenge
- Business Games including the ‘Brand-Building Fresco’ workshop
in Action
About Nathalie Laine
Nathalie is a former Fortune 500 Marketing Director with 15 years of experience steering premium brands through economic turbulence. From a currency crash in Turkey to Europe’s worst inflation spike, she led teams to market leadership and sustained profitable growth—even in the toughest conditions.
She understands the dynamics of down-tiering, and knows how to elevate value to compete with low-cost competitors entering the market.
Her trainings are built on a method she developed in the field: how to avoid commoditization and thrive in crisis, not just survive. Expect:
- a deeper dive into consumer psychology
- transforming constraints into creativity
- using strategic thinking as a springboard for growth and productivity
Alongside her corporate career, Nathalie explored creative ventures as a best-selling author and improvisational comedian. Through that journey, she discovered powerful problem-solving techniques used by writers, comedians, and improvisers—methods that unlock original thinking under pressure.
Reapplying these tools in business, she helps teams break through stale thinking, run more effective brainstorms, and develop stronger, more imaginative solutions to complex challenges.
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